Today, we hear a lot about building brand loyalty. About making sure the employees and the public feel a level of ownership around your brand; that they’re engaged with it.
All of this to make them into that magic being: the consumer
How is this achieved? Loyalty schemes and lots of cheap tat that clutters your wallet/purse/car/desk.
If you put the word crappy in front of anything you use daily you have the general idea (cap, cup, pen, tee-shirt, toilet paper, the list is endless).
There was a time when the brands actually cared about your loyalty and invested in good merchandise.